Copywriting, UI, UX, Web Design, WordPress Web Development
Kingsway Technology approached us to help reposition their brand in terms of their online presence. As a business they wanted to be recognised as a premium supplier, and to create a visual and functional user experience that would develop and create long standing relationships. In the print industry the packages, plans and managed solutions can often be overcomplicated, so it was key for the design in terms of the visuals, copy, layout and user experience to be delivered in an effective, simple, yet informative and eye-catching way.
As a result, we focused on creating a design that would deliver information in ‘bite’ size pieces in a straightforward, yet informative and eye catching way. The use of video within the site headers was incorporated to add a sense of playfulness and reality. While the tone of voice and copy was designed to be engaging, easy to understand and digest and to also play into the feeling of realness and relationship building.
Tread studio recently designed and developed our new website. They took full control and came back with a design which far exceed our expectations. Within the first 3 months of the launching our new site, we had more organic leads than we had received over the last 3 years with our previous site.James King